Program coordinator contact in Italy:

Dr. Luca Iandoli

University of Naples Federico II and Stevens Institute of Technology

Piazzale Tecchio 80, Naples

luca.iandoli@unina.it, luca.iandoli@stevens.edu

Mobile +39 328 4147615

Office: +39 0817682935

 

Program coordinator contact in the US:

Dr. Jose Emanuel Ramirez-Marquez

Stevens Institute of Technology

Babbio Centre, 5th floor, Castle Point on Hudson, Hoboken

jmarquez@steven.edu,

Mobile: 718 541-9224

Office: +1 201 216 8003

Duration and credit

  • Total credits: 3
  • Total number of hours: 40 (including lectures, invited speeches, labs and company visits)
  • Duration: 2 weeks full immersion (May 19th  – May 29th , 2014)
  • Location: University of Naples Federico II, Conefernce Center, Via Partenope 36, 80121 Naples, Italy)
  • Course taught in English by Stevens Professors and international guest speakers

 Differences with the on site version at Stevens (TG421):

TG421 IT is the Italy based equivalent of TG421 course currently offered at the Stevens Institute of Technology in Hoboken NJ. In particular, the course contents, deliverables, objectives and student evaluation criteria as well as number of hours for the IT edition are the same. The main differences concern: the full immersion 2 weeks format, the reduced class size (35) to support a more participative forum, the introduction of a workshop for data analysis, involvement of Italian and international guest lecturers and, the integration of fields visits and social activities in the program.

 

Main Content

  • Introduction to Entrepreneurship
  • From the Business model to the Business Plan
  • Craft your value proposition: Elevator Pitch Introduction Failures in Entrepreneurship
  • Market Research and Understanding your Customer (Marketing Lab)
  • Review of Economics of a startup & Cost structure & selling price of product/service
  • Raising Capital
  • Intellectual Property
  • Identify and analyze your industry
  • Positioning your venture
  • Data analysis and visualization for competitive research and start-ups
  • Cases of corporate entrepreneurship and Innovation management

 

Course Format

2 weeks off-site full immersion including lectures, labs and group work, workshops, invited guest lectures and companies visits.

 Top three skills gained by students taking TG421 IT course:

  1. Knowledge and understanding of the entrepreneurial process (competence type/level: Awareness, Attitude, Values): the students will develop an exhaustive view on the main steps and logical flow of the start-up process as well as an awareness of its relevance and importance for Engineering professionals, both as prospective entrepreneur or in the context of corporate entrepreneurship
  2. Presenting the business idea (competence type/level: Communication & team-working skills): students will gain an introduction to the most widely used communication formats adopted by the business community for the presentation of business ideas and projects to prospective investors (elevator pitch, business plan). During the course students are required to practice with these formats working in team and apply them to the presentation of their business project
  3. Business, Industry and Market analysis (competence type/level: Specific Know-how & technical knowledge): students will acquire tools and methodologies for competitive analysis including:

a.   market research (customers profiling and segmentation, revenues estimation)

b.  business analysis (Business model description, cost structure, identification of financial sources and financial planning),

c.  industry analysis (industry description and attractiveness evaluation, offer positioning, intellectual property)

 These three top skills are linked to specific course deliverables as specified below:

- Elevator pitch presentation

- Business plan and idea presentation

- Financial analysis

- Intellectual property lab

 

Why students should consider attending this course

- Get Stevens Course Credit while Traveling Abroad

- Lighten your credit load in Fall 2014 by traveling to Europe in May to take a class and the course in Italy is included in the cost of your spring tuition.  You only pay for travel and associated accommodations

 Also:

Study abroad has obvious benefits such as providing understanding and appreciation for other cultures and perspectives. New frames of reference allow those who study abroad to compare and contrast their own education, professional goals and socio-cultural values with those of their host country.  Such international study is intended to better prepare U.S. students to assume significant roles in an increasingly global economy and interdependent world.

Opinion leaders, policy makers and practitioners consider studying abroad as critical and distinctive in the education of Engineers and Employers look favorably on students who have study abroad experience:

The National Academy of Engineering on Educating the Engineer  of 2020 calls for tomorrow’s engineers to be able to live, learn, and understand other cultures and environments [National Academy of Engineering, Educating the Engineer of 2020:Adopting Engineering Education to the New Century, Washington, D.C.: The National Academies Press, 2005].

ABET calls for engineers to have a “broad education necessary to understand other cultures and environments” [ABET - Engineering Accreditation Commission, Criteria for Accrediting Engineering Programs. Baltimore, MD: ABET, 2012.]

According to Thomas Friedman , our world is flat.  And this ‘flattening’ of the world is taking place in an ever-quickening pace.   In a global economy borders are not barriers; where knowledge about another culture or foreign environment is very much an asset from the employer’s viewpoint. The globalization of industry and engineering practice is upon us, and as educators we must assist our students in providing them a global understanding.  Study abroad is one method to this end [T. Friedman (2007), The World is Flat].

Ann Stock, Assistant Secretary of State for educational and cultural affairs said, “For American students to be competitive in today’s globalized world, international experience is critically important” [Institute of International Education, Fall Survey Data: U.S. Campuses Report that Study Abroad is Rising, http://www.iie.org/Who-We-Are/News-and-Events/Press-Center/Press-Releases/2011/2011-11-14-Open-Doors-Fall-Survey-Study-Abroad, accessed October 7, 2012]

 

Program coordinator contact in Italy:

Dr. Luca Iandoli

University of Naples Federico II and Stevens Institute of Technology

Piazzale Tecchio 80, Naples

luca.iandoli@unina.it, luca.iandoli@stevens.edu

Mobile +39 328 4147615

Office: +39 0817682935

 

Program coordinator contact in the US:

Dr. Jose Emanuel Ramirez-Marquez

Stevens Institute of Technology

Babbio Centre, 5th floor, Castle Point on Hudson, Hoboken

jmarquez@steven.edu,

Mobile: 718 541-9224

Office: +1 201 216 8003