Social Media Conversation Analysis

Social media is not only creating new opportunities for companies to interact with customers through online campaigns, but also offers businesses plentiful data that can be mined to better inform marketing initiatives and support a variety of business intelligence applications.

In this project the main objective was developing a novel method to extract and visualize actionable information from streams of social media messages, analyzed as conversational elements.

Our method has been applied to over 4 million messages related to more than 35 different events, demonstrating good results identifying conversational patterns.

Author: Dante Gama